Animal Kingdom Guest Trivia Game
Interactive Retail Engagement Experience
Role: UX Designer & Graphic Designer
Location: Disney's Animal Kingdom
Client / Environment: The Walt Disney Company retail locations
Problem
Retail locations inside the park needed a simple, interactive activity that cast members could use to engage guests while they browsed merchandise.
The challenge was designing something that would:
Appeal to guests of all ages
Be easy for cast members to facilitate
Encourage conversation and exploration within the store
Be flexible enough to use in multiple retail locations.
Solution
I designed an adaptable Animal Kingdom trivia game that cast members could use with guests throughout the store.
The experience included:
Animal-themed trivia questions inspired by park wildlife
Simple visual prompts and cues for cast members
Flexible gameplay that could be played one-on-one or with groups
A format that worked for children, families, and adults
The design focused on making the interaction feel fun, educational, and spontaneous, allowing cast members to easily incorporate the activity into guest conversations.
Outcome
The trivia game became a popular engagement activity within retail spaces including:
Island Mercantile
Discovery Trading Company
Guests of all ages actively participated, turning casual shopping moments into interactive experiences.
The activity helped:
Increase guest interaction with cast members
Add an element of storytelling and discovery to the retail environment
Create memorable moments for families visiting the store
The game continues to be loved and enjoyed by guests, reinforcing the value of small interactive experiences within retail spaces.